In their April, 2014 cover story, “The Googleization of the Traditional ISO”, Digital Transactions (www.digitaltransactions.net) explores the technological transformation occurring within the payments industry and highlights how EVO Snap* is leading the way.
While traditional merchant-acquirers relied heavily on slick sales people, the more innovative ISOs, like EVO Snap*, are stocking up on technologists, driving a new tech orientation, and offering merchants much more.
At EVO the goal is to make it a Snap* for merchants to accept payments — simplifying in-store, online, and mobile payments by providing a common integration point to tap into EVO’s global payment system. “As the payment landscape changes, our goal is to continue to make it as easy as possible for our merchant customers to consume and activatethose services,” says Kevin Hodges, EVO Payments International’s CFO. “In today’s omni-channel marketplace, we provide a common integration point for traditional hardware and emerging software solutions, whether it is mobile, e-commerce, back office, unattended, or point-of-sale systems. Our advantage will be providing one simple-to-use API allowing EVO services and EVO partner services to be quickly activated for card-present and card-not-present acceptance needs globally.”
To read more about what’s behind the technological shift in the payments industry and Digital Transactions profile of EVO Snap*, view the April 2014 digital edition of Digital Transactions.